Product design step-by-step
Workshops
Ideation & Research
First step in our product design services. By employing Design Thinking methodology, we explore the market, review and define the business potential of your product and analyze users’ needs, all in the strong technological context.
User Experience
Information Architecture
A moment to transfer all the findings into concrete information architecture and intuitive user interface. Thanks to prototyping we can test the product structure before polishing it and improve the UX.
Evaluation
Prototyping
To make sure that our assumptions are correct we provide our clients with a clickable prototype, ready for usability testing.
User Interface
Visual Design
When product’s logic, information architecture, UX and user interface are ready, it is time to enrich it with an exceptional look and feel.
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How we can help you design product your users will love
What’s the process behind creating a human-centered product
5 case studies of design process for our clients
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Our design projects
Medical
Braster
In-home Breast Examination Device
Braster is a medical company looking ahead of the industry by giving women an upper hand in winning with breast cancer. Our Creative Team (now Utilo—Polidea’s design studio) conducted workshops to define the target group. The UX and UI design were based on user feedback. This ensured a tailored application structure and information architecture, as well as illustrations, icons, and the overall feel of the app. To make sure all layouts are properly translated into the code, the Team oversaw the process.
Entertainment
Papereed
Accessible iOS Mobile Application for Streaming Audio Articles
Founded in 2015, Papereed is a Swedish startup offering a range of audio services. During the workshops, Polidea’s Designers—now studio Utilo— established the target group and prepared user flows and an empathy map. They conducted tests with blind and partially sighted users and produced a comprehensive report on accessibility features and recommendations for further development. The delivered iOS app is attractive, intuitive, and easy to use for everyone.
E-Commerce
Showroom
E-commerce App to Highlight Creativity
SHOWROOM is a pioneering e-commerce platform that brings together high-end fashion designers and fashion-savvy customers to the same place. Our design studio, Utilo, made sure the app looks beautiful and feels intuitive thanks to the clear information architecture and several animations enriching the user’s journey. The Team also conducted a rebranding of the app, following the new visual identity of the platform.
Social
Best Buddies
Social App for an Inspiring Organization
Best Buddies is a non-profit organization, founded in 1989 by Anthony Kennedy Shriver to end the isolation of individuals with intellectual and developmental disabilities. We conducted an on-site user research during a conference in Bloomington, Indiana. It consisted of interviews, group conversations, and workshops. The Research Summary report contributed to the development of iOS and Android apps for members of Best Buddies' school programs, connecting friends and social groups all over the world.
