E-commerce App to Highlight Creativity

We are excited about the launch of iOS app for SHOWROOM, the first E-commerce platform made for designers!

Project scope



SHOWROOM iOS app has been launched, and we are happy to have developed it, from design to testing. SHOWROOM is a pioneering e-commerce platform that brings together high-end fashion designers and fashion savvy customers to the same place. The service is only available in Poland and Germany, but soon will be expanding to the rest of the world.

The idea was simple: transforming their webpage into a native iOS app. And so we did. The main challenge of the fashion app was to look extremely beautiful and at the same time feel very intuitive. Our Creative Team (now, Utilo—Polidea’s Design Team), worked hard to implement many animations through the user’s journey. To transcribe the same quality feel than SHOWROOM’s webpage we needed an elegant slideshow for their product display, which includes video or photo’s files. Last challenge to overcome was to build a consistent deep link network as to be able to enter the app from many different sources (Facebook, other OS apps, notifications, etc..).


It was a designer perfect challenge to create a beautiful, interactive yet smooth app for an e-commerce company. The complexity of the UX design was really rewarding, on the designer’s side but also on the developer’s perspective. Indeed, engineers found great interest in developing this app as there were many custom made components and animations that were really fun to implement. We also had to use a lot of new iOS development features (i.e handoff, shared web credential, etc…) and integrate many interesting libraries (payU, Google analytics, Emarsys, etc..). Our partnership with SHOWROOM developed and we have also delivered SHOWROOM KIDS iOS app.


The partnership with SHOWROOM went very smoothly. Indeed their office is across our street and that facilitated the communication greatly and so the project advanced really quickly and in perfect symbiosis.

Interested in the project?

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