design

October 06, 2020   |   4min read

Top 5 Questions to a UX Designer Asked by Clients

There is no beating around the bush: design done the way we work at Utilo is still at the early stages of development. Naturally, clients in their first contact with our services have many questions, want to understand what the return on the investment in a design project will be, what exactly will they get from us, and more. Today, we share questions our UX Designers are most frequently asked.

Can I create a website without the help of a UX Designer?

Yes.

You can develop a website based on templates available on platforms like Wix, Squarespace or Webflow, which will be an economical solution at the beginning of your enterprise—when you want to see if people are interested in your idea. Later on, when your product or solution is more developed, the lack of UX competences becomes riskier.

Why?

Platforms with ready-made solutions have limited capabilities, features like complex configuration, subscription purchase, or other out-of-the-box ideas might be unavailable. You are not sure if there is still untapped potential in your idea—maybe your product can be even better suited for your target audience’s needs? You risk that your website is not usable, meaning that the actions are too complicated or complex for the users.

What is the result of a UX Designer’s work?

Primarily, a UX Designer is responsible for the usability of the entire solution or a product. Before he/she starts to design the screens in detail, UX Designer plans the structure of the whole website or application. The designer marks each screen and its variation, and the connections between them, meaning how the user can move through the structure. At Utilo, we use the Overflow tool. There, the clients can see the first results of the UX Designer work and comment on them. Next, we design mockups—each of the screens in more detail. At this stage, the mockups do not include the client’s branding. They show what types of elements will be visible on the website, where, and how they should behave when users interact with them.

A man listening to the meeting in the conference room.

Why should I have a prototype?

The result of the UX Designer work is an interactive prototype. It’s created by automating the transitions between the screen, enabling to go through the website or an app as if it was already implemented.

A prototype does not require development—it can be prepared from mockups within a few days. It’s an excellent tool for usability tests—giving the product to the users and observing how they are using it.

A prototype can also be presented to potential investors to comprehensively describe how your website or application will work.

What are the business benefits of engaging a UX Designer in designing a website?

The task of a UX Designer is to make the use of a given website more convenient, quicker, and easier. In online shopping, users quickly perform their objective because they receive complete information in the right place, easily find what they are looking for, and efficiently go through a convenient purchasing process. It directly translates to a higher conversion of one-off purchases and subscriptions (depending on the sale models).

A UX Designer should have an excellent understanding of the user group—first, he/she helps to identify it through exploratory research. Next, under usability tests, the designer verifies whether the designed website meets the group’s needs and enables an intuitive interaction.

Why is it especially important in our current pandemic situation?

Afraid of financial crises, people purchase necessary products and solutions, which support them in the time of need. The entrepreneurs must address these needs. Companies creating services addressing people’s novel needs related to isolation need to act quickly and agilely to establish a service that is trustworthy, safe, and attractive. According to the Polish research “E-commerce in the Time of Crisis”: The group of people shopping online is diversifying—because of the safety of such a solution, people from smaller cities, aged 35-44, decided to shop online. The websites must be usable by and available to everyone. For people aged 15-24, the credibility of the website is ensured by the look of it: pleasant and comprehensible presentation of the products and the graphic design of the site (source.

When to hire a UX Designer internally and when to contract an agency?

It depends on the number and the continuity of tasks at your company for the designer. It is worth to contract an agency if one of the following criteria is met:

When you are challenged by redesigning a significant part of your website, but it’s a one-time task. After it’s done, you will no longer need the support of designers. When you require several competencies: running research, analytics, UX design, UI design, branding—and you don’t have the budget to hire a couple of people to your creative team or enough work to fill those positions. When your team is overwhelmed and needs short-term support from additional designers. When you need a new perspective from outsiders, working in different industries to refresh your product’s look or functionalities.

It’s a good idea to hire a UX Designer to your team when you are at the stage of creating an internal product team, your care about constant development, optimization, analytics, and research of your product.

If you are interested in working with Utilo, contact us—we will be happy to show you how we work and listen about the challenges your company is facing.

Agnieszka Czyżak

Creative Director

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