share

DESIGN

3min read

MVP Tips Every Designer Should Know

According to Eric Ries, the author of “The Lean Startup” “Minimum Viable Product stands for the version of the product that enables a full turn of the Build-Measure-Learn loop with a minimum amount of effort and the least amount of development time. The minimum viable product lacks many features that may prove essential later on.”

This leads us to the crucial insight when it comes to creating MVP: we should remind ourselves that it’s made for us to learn from. By testing and analyzing users’ behavior even with the simplest prototypes we can discover whether we evolve in the right direction before spending too much time and money. Defining the scope would be all about removing features, processes and effort that do not contribute directly to the learning we seek.

In this article I share with you some useful tips when designing for MVP.

Icon selection.

Who is it for?

When deciding on building an MVP we should define what is the main goal of creating this constrained version of our dream product. It happens that for most of our needs a prototype is enough and developing a mobile app is just not necessary. With an interactive prototype you can test the product with users but also pitch it to potential investors. On the contrary, if you need a Proof of Concept that your idea is feasible, a constrained version of the working app with the most complicated feature/s will be the best option to learn from. If you need a broad audience to test your app, creating a working app and publishing it in AppStore or Google Play may be necessary but you can still make the first version smaller and build new versions while gathering the feedback. All of the above serves one great purpose – creating something that users actually want and like to use.

Designer's notes on the table.

Start the process of validated learning as soon as possible

Remember that thanks to the rapid prototyping and user research techniques you can start testing ideas right from the beginning of the project. Put your assumptions to the test, don’t get into the trap of believing that users think just like yourself. What if they don’t care about the design the same way you do?

4CAE37FB-493F-4C09-8D97-84B3711EE5C0

See how to engage users
with flawless UX/UI in our free
product design guide!

Focus on what’s most important – User Experience

Even the most beautiful interface won’t make people use the product if it lacks usability and makes the user experience inconvenient. Therefore, tasks like “handle error messages” that are often at the far end of the design priorities list might make a huge difference for the users. Just imagine being in a process of booking a hotel or buying a new bike which suddenly crashes for no reason and you have to start over. Often, it’s more subtle— it may become a totally different experience when you inform the users in advance on the number of characters they can include in a message (instead of popping a number of error messages when they exceed it.)

A tweet example of a long text.

Use what’s free

It might happen that due to the tight deadline you don’t have enough time to polish all the UI elements. There are so many UI resources available on the web that it’s not necessary to draw everything from the scratch for your MVP. If you need something to test really fast and it’s about the logic and experience, not the visuals, it’s good to use the iOS and Android native components which you can find in Sketch. Just go to top bar menu and click File > New from Template… and select the template that you need.

Sketch app Resources is a wonderful source of UI Kits, icons, mockups and many more resources for those who work in Sketch.

The noun project hosts over a million curated icons, created by a global community.

Flaticon is also a database of free icons available in PNG, SVG, EPS, PSD and BASE 64 formats.

The Grid is an AI based service that can build a website basing on your specification and added content.

The Mockup Club is home for graphics and photos that can become a beautiful background for your mockups.

Hope you find this article helpful. If after reading it you have any questions on designing for MVP, get in touch - we’re here to help;)

share


AgnieszkaLead Designer

POLIDEA NEWSLETTER

Sign in and expect sharp insights, recommendations, ebooks and fascinating project stories delivered to your inbox

The controller of the personal data that you are about to provide in the above form will be Polidea sp. z o.o. with its registered office in Warsaw at ul. Przeskok 2, 00-032 Warsaw, KRS number: 0000330954, tel.: 0048 795 536 436, email: hello@polidea.com (“Polidea”). We will process your personal data based on our legitimate interest and/or your consent. Providing your personal data is not obligatory, but necessary for Polidea to respond to you in relation to your question and/or request. If you gave us consent to call you on the telephone, you may revoke the consent at any time by contacting Polidea via telephone or email. You can find detailed information about the processing of your personal data in relation to the above contact form, including your rights relating to the processing, HERE.

Data controller:

The controller of your personal data is Polidea sp. z o.o. with its registered office in Warsaw at ul. Przeskok 2, 00-032 Warsaw, KRS number: 0000330954, tel.: [0048795536436], email: [hello@polidea.com] (“Polidea”)

Purpose and legal bases for processing:

 

Used abbreviations:

GDPR – Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016
on the protection of natural persons with regard to the processing of personal data and on the free movement
of such data, and repealing Directive 95/46/EC (General Data Protection Regulation)

ARES – Polish Act on Rendering Electronic Services dated 18 July 2002

TL – Polish Telecommunications Law dated 16 July 2004

1)        sending to the given email address a newsletter including information on Polidea’s new projects, products, services, organised events and/or general insights from the mobile app business world |art. 6.1 a) GDPR, art. 10.2 ARES and art. 172.1 TL (upon your consent)

Personal data:name, email address

2)       statistical, analytical and reporting purposes |art. 6. 1 f) GDPR (based on legitimate interests pursued by Polidea, consisting in analysing the way our services are used and adjusting them to our clients’ needs, as well as developing new services)

Personal data:name, email address

Withdrawal of consent:

You may withdraw your consent to process your personal data at any time.

Withdrawal of the consent is possible solely in the scope of processing performed based on the consent. Polidea is authorised to process your personal data after you withdraw your consent if it has another legal basis for the processing, for the purposes covered by that legal basis.

Categories of recipients:

Your personal data may be shared with:

1)       authorised employees and/or contractors of Polidea

2)       persons or entities providing particular services to Polidea (accounting, legal, IT, marketing and advertising services) – in the scope required for those persons or entities to provide those services to Polidea

 

Retention period:

1)       For the purpose of sending newsletter to the given email address – for as long as the relevant consent is not withdrawn

2)       For statistical, analytical and reporting purposes – for as long as the relevant consent is not withdrawn

Your rights:

 

Used abbreviation:

GDPR – Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016
on the protection of natural persons with regard to the processing of personal data and on the free movement
of such data, and repealing Directive 95/46/EC (General Data Protection Regulation)

According to GDPR, you have the following rights relating to the processing of your personal data, exercised by contacting Polidea via [e-mail, phone].

1)       to access to your personal data (art. 15 GDPR) by requesting sharing and/or sending a copy of all your personal data processed by Polidea

2)       to request rectification of inaccurate personal data
(art. 16 GDPR) by indicating the data requiring rectification

3)       to request erasure of your persona data (art. 17 GDPR); Polidea has the rights to refuse erasing the personal data in specific circumstances provided by law

4)       to request restriction of processing of your personal data (art. 18 GDPR) by indicating the data which should be restricted

5)       to move your personal data (art. 20 GDPR) by requesting preparation and transfer by Polidea of the personal data that you provided to Polidea to you or another controller in a structured, commonly used machine-readable format

6)       to object to processing your personal data conducted based on art. 6.1 e) or f) GDPR, on grounds relating to your particular situation (art. 21 GDPR)

7)       to lodge a complaint with a supervisory authority,
in particular in the EU member state of your habitual residence, place of work or place of the alleged infringement if you consider that the processing
of personal data relating to you infringes the GDPR
(art. 77.1 GDPR)

No obligation to provide data:

Providing your personal data is not obligatory, but necessary for Polidea to provide you the newsletter service

Refusal to provide the above data will result in inability to receive the newsletter service.

Profiling

In the process of providing the newsletter service, we make decisions in an automated way, including profiling, based on the data you provide.

 

“Profiling” means automated processing of personal data consisting of the use of your personal data to evaluate certain personal aspects relating to you, in particular to analyze or predict aspects concerning your personal preferences and interests.

 

The automated decisions are taken based on the analysis of clicked and viewed content. They affect the targeting of specific newsletter content to selected users registered to receive the newsletter service, based on the anticipated interests of the recipient.