August 14, 2018   |   5min read

Mobile UX Trends to Know in 2018

Users’ expectations toward UX are growing. Designers have to respond to their ever-changing needs and keep up with the times. With technology evolving at such a fast pace, it’s more and more difficult to anticipate upcoming trends. In order to stay up to date, one has to explore more general tendencies. In this article I’ve gathered the leading UX trends that in my view will shape the future design.

Amazon’s voice assistant device

UX Trend 1: Voice Assistants

More and more virtual assistants on the market engage users in two-way conversations. We are more likely to move away from clickable interfaces to voice interfaces (or no interfaces whatsoever). Many companies have their own dedicated home devices with virtual assistants providing a better user experience and voice assistants supporting a given system or brand. Among the most popular you can find: Amazon Echo, Google Home, Apple HomePod, Siri on iOS, Google Assistant on Android, Cortana on Windows and Bixby on Samsung. Voice interfaces gain momentum along with graphic user interfaces (GUI), which hold a very strong position on the apps’ market. People are still not used to using voice interfaces publicly, and this often raises a lot of controversies. The conversational flow still needs many improvements in order to allow users to communicate easily with voice assistants. However, it’s much more natural for users to talk than to type on a smartphone’s keyboard, so it’s quite possible that this technology will replace GUI in the near future. Chatbots and voice assistants powered by the artificial intelligence hype are definitely one of the top UX trends in 2018.

A voice assistant device on the desk

UX Trend 2: Chatbots

Year by year, chatbots are increasingly more advanced and integrated with more platforms. The obvious example here is the Messenger on Facebook increasingly used in businesses where we often get real-time automatic responses to our questions. But this is still work in progress; designers base the chatbots mainly on their experience in designing GUIs.

Design should translate the message into visual or a text depending on the interface. Therefore, chatbots should have a ‘conversational’ feel and should resemble talking to a real person.

It’s not so easy tot to create them though. I highly recommended going to the website “Why chatbots fail” where you can check what might go wrong when trying to chat with them.

Instagram app

UX Trend 3: Tailored experience

Amazon likes to tell the users which product they would love and would like to buy thanks to the advanced personalization based on the search history. The users get the feeling that the UX is tailored-made and designed especially for them. A lot of stores use this “you might also like” kind of practice.

UX Trend 4: Going offline

These days saving time and being offline is a luxury. Also, more and more hotels offer offline holidays, where you can relax in the midst of the breathtaking natural landscape, enjoy your free time and rest without the Internet connection.

UX Trend 5: Time-Saving Design Features

Interestingly, Apple is going to help people find a balance between online and offline lives. Through the new feature Screen Time introduced in iOS12, Apple is going to help users count the time they spend using apps. It will set limits for each app, send notifications when users run out of time and provide a weekly summary of the usage. Amazon also plays a major part in the time-saving design. It provides a faster way to buy a favorite product, with one click and without any confirmation. I’m only wondering how many people bought some unnecessary stuff by accident. ;)

Amazon time saving design features

UX Trend 6: Content-Centered Experiences

The significance of good copywriting in mobile apps becomes more and more visible. UX writers do their best to communicate the right info in the right way (counting every word!). UX writers become apps’ creators who put content first, knowing that prioritizing relevant information makes users feel more comfortable and less confused while using the solution.

According to Ryan Cordell “the right combination of words and visuals is the key to communicating with your users and helping them achieve their goals. So design teams should invest as much time, love and attention in designing the words as they do anything else on the interface”.

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UX Trend 7: Augmented Reality

Two years ago one of the most popular AR applications was Pokemon Go. However, AR doesn’t only exist in the game industry—it becomes very popular in social media apps (such as Snapchat, Instagram, and Facebook) and interior design applications (such as IKEA AR) etc. Using IKEA’s app, customers can scan their flat and place virtual items from the Ikea catalog before making a purchase.

UX Trend 8: Decluttering

Decluttering is a fairly new UX trend. Its goal is to improve user experience by removing all unnecessary elements and irrelevant information. As users don’t usually read all the information, UX writers and UX designers should limit all the unnecessary content and prioritize the clear visual language instead. This will definitely help users focus on the main message. What do you think of my list? If you know any other disruptive UX trends get in touch and let us know!

Kama Jania

UX/UI Designer

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