August 21, 2018   |   2min read

Building a Product—Polidea’s Design Pack

There’s more to design than meets the eye. At Polidea our Creative Team follows a certain design process divided into four thematic Packs (you can read about Pack 1 and 2 in the previous articles).

First, we help you address the problem and discover a product idea—starting with an evaluation and idealization to know what you and your business actually need. You can read more about this . Then, it’s time to define the product and its look —what does your app/web/IoT is going to look like? How is it going to engage users? More on that . Then comes stage 3: the actual design and development process. With done and ready product you should always come back to it, evaluate and review it, to make sure it works as expected and your users are happy with it.

Design process offer

Let’s focus on stage 3: Design Pack aka building a product.

In this pack, designers create all designs of a product plus assets and guidelines for developers. We asked our Head of Design Karolina, to share what can you expect from following this process.


Starting from the basics—designers outline the general scope and the first draft of information architecture of your solution. With Low-fidelity prototyping you get an outline of user paths and content which at this point is only marked down to show general interactions and key elements.

Designing the digital solution in low fidelity first makes it easy to collaborate with stakeholders and saves time on project development.


Next up is high fidelity prototyping. It’s a way more detailed and interactive testing environment, that presents features close to the final digital product. Realistic interactions and done or almost done UI and UX designs allow for an accurate usability testing.

Thanks to the high fidelity prototyping a client can see a clear idea for a final product.

“[The design process] is about designing and prototyping and making. When you separate those, I think the final result suffers.”— Jony Ive, Chief Design Officer of Apple Inc


However great you think your solution and end product might be, you always have to check it with your users, as they are the ones who need to love it! User testing must involve people outside your work circle and preferably your target users. Sure it takes time and money to organize it, but in the high sight —it’s worth it. Fixing a problem on a prototype is always cheaper than working on the final product later.

“You are not your users … the developers are not your users, and your coworkers are not your users.” — Tim Broadwater, Expert UI Designer & Certified UX Developer


  • Thoroughly prepared prototypes, wireframes and graphic materials
  • Performed user testing
  • Final product implementation

Check out Polidea’s design projects….

Best Buddies app case study

Want to learn more about Best Buddies? Click here.

Karolina Chmiel

Head of Design

Ula Rydiger

Content Marketing Manager

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If you have any questions, don’t hesitate to ask!